EEAT

What Does EEAT Mean?

The Quick Answer

EEAT means "Experience, Expertise, Authoritativeness, and Trustworthiness."

More Observations...

It is an acronym used in search-engine optimization (SEO) to refer to the process by which human quality raters evaluate Google's search ranking systems. The process specifically focuses on the depth of experience and expertise of the content creator, the authority of the content and its creator within a specific domain, and the overall trustworthiness of the content and the website it resides on.

EEAT is usually typed as E-E-A-T. It is an extension of the original E-A-T acronym, with the additional "E" for "Experience" added by Google in December 2022.

Image for EEAT

When I write EEAT, I mean this:

E-E-A-T is used in SEO.

Summary of Key Points

We have summarized the key points in the table below:

EEAT
Definition:	Experience, Expertise, Authoritativeness, and Trustworthiness
Type:	Acronym
Guessability:	4: Difficult to guess
Typical Users:	Specialists

An Academic Look at EEAT

image for academic look, showing a teacher with a mortar board

EEAT can be considered an acronym, because it is formed by taking the initial letters of the words "Experience, Expertise, Authoritativeness, and Trustworthiness" and pronouncing them together as a single word, "eat." Other examples of acronyms are:

NASA - "National Aeronautics and Space Administration."
UNICEF - "United Nations International Children's Emergency Fund."

Acronyms are often used as shorthand in many professional fields, such as technology, business, medicine, and government, as well as in general chat. They can help save time and space when communicating, especially when talking about complex or technical information. They differ from initialism abbreviations, which are pronounced using their individual letters. For example: