B2C

What Does B2C Mean in a Text?

The Quick Answer

B2C means "Business To Consumer."

More Observations...

The term "Business To Consumer" is used to refer to commercial enterprises that sell products or services directly to private customers, rather than to other businesses. The abbreviation B2C is used widely with the meaning "Business To Consumer," even in print media and formal written communications. B2C contrasts with BTB "Business To Business", which refers to enterprises that offer products or services directly to other businesses.

Image for B2C

When I write B2C, I mean this:

B2C means dealing with individual customers, not businesses.

Summary of Key Points

"Business to Consumer" is, by far, the most common meaning for B2C when it is used in a text. (Bear in mind that it could have another meaning if used in a different context.)

B2C
Definition:	Business to Consumer
Type:	Abbreviation
Guessability:	3: Guessable
Typical Users:	Adults

Examples of B2C in Sentences

Here's an example of B2C in conversation:

• Tony: We need to brainstorm our B2C strategy ASAP.
• Jordan: Totally agree. B2C is crucial to our development over the next 12 months.

An Academic Look at B2C

In text-based communications, B2C is classified by our team as an "internet slang term" as opposed to an initialism abbreviation or an acronym. However, away from the digital realm, B2C is such a widely recognised abbreviation that it is often pronounced using its initial letters (i.e., "Bee Too See").

What Did We Say before Texting and Social Media?

Before the digital era, we might have said something like "retail" instead of B2C.

Using Numbers in Texts

This video shows the different ways that numbers are used in "text speak":

Example of B2C Used in a Text

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