BOGOF

What Does BOGOF Mean in a Text?

The Quick Answer

BOGOF means "Buy One Get One Free."

More Observations...

"Buy One Get One Free" is a common sales promotion used by retailers and known in the marketing industry by the abbreviation BOGOF. The implication of BOGOF is that customers are getting two items for the price of one and saving 50%. However, the truth is often that the item has been overpriced and, therefore, the saving is actually not quite as it seems. Of note, The 18th century English potter Josiah Wedgwood is thought to be the inventor of the phrase "Buy One Get One Free."

Image for BOGOF

When I write BOGOF, I mean this:

BOGOF is a very popular marketing technique.

Summary of Key Points

"Buy One Get One Free" is, by far, the most common meaning for BOGOF when it is used in a text. (Bear in mind that it could have another meaning if used in a different context.)

BOGOF
Definition:	Buy One Get One Free
Type:	Abbreviation
Guessability:	3: Guessable
Typical Users:	Adults and Teenagers

Examples of BOGOF in Sentences

Here are examples of BOGOF in conversations:

• Shopkeeper: We have a special offer on these cakes, BOGOF.
• Customer: Can I just have the free one?

• Tony: There's a special offer on pens, BOGOF!
• Jordan: Great. Let me know when they're doing BOGOF on iPhones.

An Academic Look at BOGOF

As it is spoken like a word, BOGOF is an acronym. Acronyms contrast with initialism abbreviations, which are pronounced using their individual letters.

What Did We Say before Texting and Social Media?

Before the digital era, we would have said something like "Half price sale" or even just "Buy One Get One Free" instead of using BOGOF.

Example of BOGOF Used in a Text

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