What Does Broflake Mean?

Broflake means "Hypersensitive White Male."

The term Broflake is used as an insult with the meaning "hypersensitive white male." It refers to any (typically young) white man (i.e., bro) who is easily offended. In particular, Broflake is used for people who are easily upset by any level of progressive activism.

Broflake is related to the term snowflake, which is an insult aimed at those of a progressive political leaning.

Broflake may also be used to refersto a friend who has "flaked" (i.e., failed to follow through on a commitment).

Image for Broflake

When I write Broflake, I mean this: meaning of Broflake Broflakes are easily offended.

Summary of Key Points

"Hypersensitive White Male" is the most common definition for Broflake on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok.
Definition:Hypersensitive White Male
3: Guessable
Typical Users:
Adults and Teenagers


Examples of Broflake in Sentences

Here are examples of Broflake being used in conversations:
  • Sam: All lives matter!
  • Jordan: You're a broflake.
  • Ali: There's a women's rights meeting at the town hall tonight.
  • Chris: Oh no! The town will be full of broflakes, complaining about their privileges being eroded.

An Academic Look at Broflake

Broflake is a portmanteau word, i.e., two words merged into one. In this case, broflake is an amalgam of the words brother and snowflake.

Spexy (from spectacles and sexy) is another example of a portmanteau word.

What Did We Say before Texting and Social Media?

Before the digital era, we might have said something like "sissy" or "hypersensitive" instead of using broflake to refer to a hypersensitive white male.

Example of Broflake Used in a Text


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