What Does GWP Mean in a Text?

A GWP (Gift With Purchase) is an item intended as a free gift with a larger purchase. GWPs are typically sample-sized products offered by large retailers in the cosmetics and beauty industries.

Once a retailer has finished sending out GWPs as part of its promotion, smaller retailers will buy up the remaining GWP samples to sell on sites like eBay.

Image for GWP

When I write GWP, I mean this:

meaning of GWP

A GWP product is usually a sample offered as a free gift with a purchase.

Summary of Key Points

"Gift with Purchase" is the most common definition for GWP on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok.
Definition:Gift with Purchase
Guessability:guessability level 4
4: Difficult to guess
Typical Users:typical user

Adults and Teenagers

Examples of GWP in Sentences

Here is an example of GWP being used in an advertisement:
  • Buy 10 Max Factor Masterpiece mascaras for 20 Euros (formerly GWP products).

An Academic Look at GWP

When expanded fully, GWP is a noun phrase. However, it can be used as a noun or an adjective. For example:
  • This product is a GWP.
  • (Here, GWP is a noun.)
  • This is a GWP product.
  • (Here, GWP is an adjective.)
As it is pronounced using its individual letters (i.e., "Gee Dublyu Pee"), GWP is classified as an initialism abbreviation. (Initialisms are different to acronyms, which are spoken like words.)

What Did We Say before Texting and Social Media?

Before the digital era, we might have said something like "free sample" instead of GWP.

Example of GWP Used in a Text

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