What Does HYPEBEAST Mean?

HYPEBEAST means "A Fashion Victim."

The word hypebeast is typically used as a derogatory slang term to refer to anyone who follows trends in fashion (i.e., a "fashion victim"). Hypebeast is especially used to refer to young men who follow trends in streetwear.

When used as a derogatory term, hypebeast implies that such people are attempting to hide their character flaws by purchasing expensive and exclusive clothing and accessories. For example:
  • Ali: These sneakers were $500. Pretty cool, eh?
  • Sam: You're such a hypebeast.
  • Sam: Have you seen Ali's new sneakers? He thinks he's Jay-Z with those things on.
  • Lee: He is such a saddo hypebeast.
Hypebeast is similar in use to terms such as fashionista and fop.

The popularity of the term hypebeast is widely credited to college student Kevin Ma, who created a blog in 2005, to document his fashion interests. Ma called his blog Hypebeast, even though it was already quite well established as a derogatory term well before that time.


When I write HYPEBEAST, I mean this: meaning of HYPEBEAST A hypebeast is usually derided by their peers.

Summary of Key Points

"A Fashion Victim" is the most common definition for HYPEBEAST on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok.
Definition:A Fashion Victim
Type:Slang Word (Jargon)
3: Guessable
Typical Users:
Adults and Teenagers


An Academic Look at HYPEBEAST

As it is formed by merging two words into one, HYPEBEAST is a portmanteau word. It is a combination of the words Hype, as in "Extravagant or intensive publicity or promotion," and Beast, as in "Someone who demonstrates exceptional skill or dedication."

HYPEBEAST can also be considered a neologism (i.e., a newly coined word or term which has emerged into everyday usage). Some neologisms are formally accepted into mainstream language (at which point, they cease to be neologisms), and some wither until they can longer be considered everyday terms. A neologism can be:
  • A completely new word (e.g., oversharers).
  • A new combination of existing words (e.g., digital detox).
  • A new meaning for an existing word (e.g., sick).

What Did We Say before Texting and Social Media?

Before the digital era, we might have just said "A Fashion Victim" instead of using HYPEBEAST. 

Example of HYPEBEAST Used in a Text


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