What Does UNICORN Mean in a Text?

A UNICORN is a mythological animal resembling a horse or a goat with a single horn projecting from its forehead. In general chat, both online and offline, UNICORN is used to mean anything that is rare and desirable. In business, UNICORN means a startup company valued at over $1 billion.

Here is more information about each of these definitions with examples.

Rare and Desirable

On social media and chat forums, as well as in general chat offline, UNICORN is used to refer to something or someone as rare and desirable.

In dating, a UNICORN would be the man or woman of your dreams (who, by definition, you are almost certainly never going to find). In a swinging context, a UNICORN is a person who willing to join an already established relationship for no-strings sex.
  • Suzy: How's your new date?
  • Lynn: He's okay. But he's not my UNICORN.
  • Toni: My friend Ali is interested in joining us on Saturday, to Netflix and chill.
  • Jo: You've found our UNICORN!

Startup Company Valued at Over $1 Billion

In a business context, a UNICORN is a startup company that reaches a stock market value of $1 billion. As of December 2021, there were over 900 unicorn companies around the world, including Epic Games, Revolut, and SpaceX.

Image for UNICORN

When I write UNICORN, I mean this:

meaning of UNICORN

A UNICORN is also a business startup worth $1 billion.

Summary of Key Points for the First Definition

"Rare and Desirable" is the most common definition for UNICORN on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok, as well as on online dating sites, such as Craigslist, Tinder, Zoosk and Match.com.
Definition:Rare and Desirable
Guessability:guessability level 2

2: Quite easy to guess

Typical Users:typical user
Adults and Teenagers

Summary of Key Points for the Second Definition

"Startup Company Valued at Over $1 Billion" is another common definition for UNICORN.
Definition:Startup Company Valued at Over $1 Billion
Guessability:guessability level 3

3: Guessable

Typical Users:typical user
Adults and Teenagers

An Academic Look at UNICORN

UNICORN is a noun (i.e., a naming word).

What Did We Say before Texting and Social Media?

The use of UNICORN to refer to something rare and desirable long pre-dates the digital era.

Example of UNICORN Used in a Text

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