NANO-INFLUENCER

What Does NANO-INFLUENCER Mean?

The Quick Answer

The term NANO-INFLUENCER is used by marketing companies to refer to influential social media personalities with more than 1,000 followers.

More Detail...

According to some definitions, a NANO-INFLUENCER may need as many as 10,000 followers to qualify. Other categories of social media influencers are as follows:

• Mega-Influencers - More than 1 million followers.
• Macro-Influencers - Between 40,000 (or 100,000) and 1 million followers.
• Micro-Influencers - Between 1,000 (or 10,000) and 40,000 (or 100,000) followers.

Note: Whilst almost everyone agrees on what makes a Mega-Influencer, there is debate about the numbers required to be a Macro, Micro or Nano-Influencer.

Image for NANO-INFLUENCER

When I write NANO-INFLUENCER, I mean this:

"Influential Social Media Personality with more than 1,000 Followers"

Summary of Key Points

"Influential Social Media Personality with more than 1,000 Followers" is, by far, the most common meaning for NANO-INFLUENCER when it is used in a text. (Bear in mind that it could have another meaning if used in a different context.)

NANO-INFLUENCER
Definition:	Influential Social Media Personality with more than 1,000 Followers
Type:	Word
Guessability:	4: Difficult to guess
Typical Users:	Specialists

Example of NANO-INFLUENCER Used in a Text

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