SOCIAL MEDIA INFLUENCER

What Does Social Media Influencer Mean?

A Social Media Influencer is a popular social media personality who is capable of influencing their followers.

A Social Media Influencer is an individual, group or company with a large number of followers on a social media network, who has or have the power to affect the buying decisions of their followers.

Social Media Influencers are coveted by marketers. They are generally considered to fall into one of four categories, based on the number of followers they have:

Mega-Influencers - More than 1 million followers.
Macro-Influencers - Between 40,000 (or 100,000) and 1 million followers.
Micro-Influencers - Between 1,000 (or 10,000) and 40,000 (or 100,000) followers.
Nano-Influencers - Less than 1,000 (or 10,000) followers.

Note: Whilst almost everyone agrees on what makes a Mega-Influencer, there is debate about the numbers required to be a Macro, Micro or Nano-Influencer.

Image for Social Media Influencer

When I write Social Media Influencer, I mean this:

Social media influencers can be used to market to their followers.

Summary of Key Points

"Popular Social Media Personality Capable of Influencing Followers" is the most common definition for Social Media Influencer on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok.

Social Media Influencer
Definition:	Popular Social Media Personality Capable of Influencing Followers
Type:	Word
Guessability:	1: Easy to guess
Typical Users:	Adults, Teenagers, and Under 13s

Example of Social Media Influencer Used in a Text

Social Media Influencer

Help Us Improve Cyber Definitions

Do you disagree with something on this page?
Did you spot a typo?
Do you know a slang term that we've missed?

Please tell us using this form.

Trending Pages