What Does Social Media Influencer Mean?
Quick Answer
A social media influencer is an online personality with a large, engaged following, who is capable of influencing their audience. They promote products, brands, or political or social causes on social media platforms. Due to their perceived authenticity, the recommendations of influencers often carry more weight than traditional advertising or media.More Details
A Social Media Influencer is a popular social media personality who is capable of influencing their followers. They leverage their large, engaged online followings to promote products and brands, or their political opinions, publishing content such as photos, videos, and blogs, that aligns with their personal brand and appeals to their audience. Influencers work on platforms like Instagram, YouTube, TikTok, and Twitter, collaborating with marketers to endorse products through sponsored posts, reviews, and brand partnerships.The value of influencers lies in their ability to authentically connect with their audience, driving brand or cause awareness, credibility, and sales. Influencers can target specific demographics, making them a powerful tool for marketers aiming to reach niche markets. Their recommendations often carry more weight than traditional advertising and media, due to their perceived authenticity.
Social Media Influencers are generally considered to fall into one of four categories, based on the number of followers they have:- Mega-Influencers - More than 1 million followers.
- Macro-Influencers - Between 40,000 (or 100,000) and 1 million followers.
- Micro-Influencers - Between 1,000 (or 10,000) and 40,000 (or 100,000) followers.
- Nano-Influencers - Less than 1,000 (or 10,000) followers.
Image for NANO-INFLUENCER
Social media influencers can be used to market to their followers.
Summary of Key Points
| Social Media Influencer | |
|---|---|
| Definition: | Popular Social Media Personality Capable of Influencing Followers |
| Type: | Word |
| Guessability: |  1: Easy to guess |
| Typical Users: |  Adults, Teenagers, and Under 13s |
An Academic Look at Social Media Influencer
The phrase "social media influencer" functions as a noun phrase. "Social media" is a compound noun functioning as an adjective describing the type of influencer. "Influencer" is the main noun, which is the subject of the phrase. Together, they form a noun phrase that specifies a particular type of influencer.
Example of Social Media Influencer Used in a Text
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