MACRO-INFLUENCER

What Does MACRO-INFLUENCER Mean?

The term MACRO-INFLUENCER is used by marketing companies to refer to influential social media personalities with less than 1 million followers, but more than 100,000. (According to some definitions, a MACRO-INFLUENCER may have as few as 40.000 followers.)

Other categories of social media influencers are:

• Mega-Influencers - More than 1 million followers.
• Micro-Influencers - Between 1,000 (or 10,000) and 40,000 (or 100,000) followers.
• Nano-Influencers - Less than 1,000 (or 10,000) followers.

Note: Whilst almost everyone agrees on what makes a Mega-Influencer, there is debate about the numbers required to be a Macro, Micro or Nano-Influencer.

Image for MACRO-INFLUENCER

When I write MACRO-INFLUENCER, I mean this:

"Influential Social Media Personality with between 100,000 and 1 Million Followers"

Summary of Key Points

"Influential Social Media Personality with between 100,000 and 1 Million Followers" is the most common definition for MACRO-INFLUENCER on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok.

MACRO-INFLUENCER
Definition:	Influential Social Media Personality with between 100,000 and 1 Million Followers
Type:	Word
Guessability:	3: Guessable
Typical Users:	Specialists

Example of MACRO-INFLUENCER Used in a Text

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