UBERIZATION

What Does UBERIZATION Mean in a Text?

The Quick Answer

UBERIZATION means "offering direct services via a mobile app."

More Observations...

The term UBERIZATION refers to the business practice of offering services directly to customers via mobile technology (typically a smartphone app). The term UBERIZATION stems from the American company Uber Technologies Inc. (or Uber), which operates the Uber mobile app. The Uber app allows individuals to summon a taxi by submitting a trip request, which the app automatically sends to the nearest Uber taxi driver. The app automatically calculates the fare and pays the driver. A number of companies have since tried to replicate this efficiency, and this trend is known as UBERIZATION or "Uberification."

Image for UBERIZATION

When I write UBERIZATION, I mean this:

UBERIZATION is the practice of offering services directly to customers via a smartphone app

Summary of Key Points

"offering direct services via a mobile app" is, by far, the most common meaning for UBERIZATION when it is used in a text. (Bear in mind that it could have another meaning if used in a different context.)

UBERIZATION
Definition:	Offering Direct Services via a Mobile App
Type:	Slang Word (Jargon)
Guessability:	1: Easy to guess
Typical Users:	Adults and Teenagers

Examples of UBERIZATION in Sentences

Here is an example of UBERIZATION in a conversation:

• John: How's your business faring?
• Janet: Pretty well since we invested in some UBERIZATION.

An Academic Look at UBERIZATION

The term UBERIZATION is a noun. Given it derives from a proper noun (the surname "Uber"), it should be written with a capital letter ("Uberization").

Example of UBERIZATION Used in a Text

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