What Does Cloutrage Mean in a Text?

Cloutrage means "Generating Online Influence Through Outrage."

The term "cloutrage" is a portmanteau of the words "clout" (with the meaning "influence") and "outrage" (i.e., "strong reaction of shock, indignation, or anger"). It refers to the practice of influencers attracting likes, clicks and followers by saying or doing controversial or outrageous things online.

"Cloutrage" was popularized by British author Symeon Brown in his book, Get Rich Or Lie Trying: Ambition and Deceit in the New Influencer Economy, first published in 2022.

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When I write Cloutrage, I mean this:

meaning of Cloutrage

"Cloutrage" is saying or doing controversial or outrageous things online.

Summary of Key Points

"Generating Online Influence Through Outrage" is the most common definition for Cloutrage on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok.
Definition:Generating Online Influence Through Outrage
Guessability:guessability level 3

3: Guessable

Typical Users:typical user
Adults and Teenagers

An Academic Look at Cloutrage

As it is formed by merging two words into one, cloutrage is a portmanteau word. It is a combination of the words clout (as in "influence") and outrage (as in "strong reaction of shock, indignation, or anger").

Cloutrage can also be considered a neologism. A neologism is a newly coined word or phrase that has recently come into use or has been created to describe a new concept, idea, or phenomenon. Neologisms can be created in any language and can take different forms, such as: Neologisms are often the result of changes in technology, culture, or social norms, and they can be found in fields such as science, technology, politics, and popular culture. Some neologisms become widely used and enter mainstream vocabulary, while others remain obscure or limited to specific communities or contexts.

Example of Cloutrage Used in a Text

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