What Does USP Mean?

USP means "Unique Selling Point." The abbreviation USP is generally used in business to mean a trait that sets a business apart from its competitors (e.g., lowest price, best quality, best customer service, free upgrades). Outside the business environment, USP can be applied to a person to explain why they are better than everyone else.

The abbreviation USP regularly appears in the question "What's your USP?", which means "What differentiates you from everyone else?" or "What makes you so special?".

Image for USP

When I write USP, I mean this:

meaning of USP

The USP is what makes something or someone special.

Summary of Key Points

"Unique Selling Point" is the most common definition for USP on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok.
Definition:Unique Selling Point
Guessability:guessability level 3
3: Guessable
Typical Users:typical user

Adults and Teenagers

Examples of USP in Sentences

Here are examples of USP being used in conversations:
  • Helen: Why do so many people visit your shop?
  • Stuart: Consistently low prices are my USP.
  • Sam: My wife and I were happy for twenty years. Then we met.
  • Ian: Very funny, I see jokes are your USP!

An Academic Look at USP

As it is pronounced using its individual letters (i.e., "Yoo Ess Pee"), USP is classified as an initialism abbreviation. Initialisms are different to acronyms, which are spoken like words.

What Did We Say before Texting and Social Media?

Before the digital era, we might have said something like "what makes you so special?" instead of USP.

Example of USP Used in a Text


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