HARD LAUNCH (Dating Term)

What Does HARD LAUNCH Mean?

The Quick Answer

HARD LAUNCH means "Explicit Announcement of a Romantic Relationship."

More Detail...

It is used widely on social media to refer to the act of explicitly announcing a romantic relationship. A hard launch usually involves sharing a photo of a couple kissing, or of them together with a caption referring to one or the other as "girlfriend," "boyfriend," or some other term that confirms that they are more than "just friends." A hard launch is often (but not always) preceded by a soft launch, which is when the couple share posts that hint at the fact they may be in a relationship. The term hard launch comes from the marketing strategy of releasing a new product with a big marketing push designed to raise awareness as quickly as possible.

Image for HARD LAUNCH

When I write HARD LAUNCH, I mean this:

"Explicit Announcement of a Romantic Relationship"

Summary of Key Points

HARD LAUNCH means "Explicit Announcement of a Romantic Relationship." This is the most common meaning for HARD LAUNCH in a text or on a messaging app (particularly a dating site). Here is some more information about HARD LAUNCH:

HARD LAUNCH
Definition:	Explicit Announcement of a Romantic Relationship
Type:	Word
Guessability:	3: Guessable
Typical Users:	Adults and Teenagers

Example of HARD LAUNCH Used in a Text

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