HARD LAUNCH (Dating Term)

What Does HARD LAUNCH Mean?

HARD LAUNCH means "Explicit Announcement of a Romantic Relationship." It is used widely on social media to refer to the act of explicitly announcing a romantic relationship.

A hard launch usually involves sharing a photo of a couple kissing, or of them together with a caption referring to one or the other as "girlfriend," "boyfriend," or some other term that confirms that they are more than "just friends."

A hard launch is often (but not always) preceded by a soft launch, which is when the couple share posts that hint at the fact they may be in a relationship.

The term hard launch comes from the marketing strategy of releasing a new product with a big marketing push designed to raise awareness as quickly as possible.

Image for HARD LAUNCH

When I write HARD LAUNCH, I mean this:

"Explicit Announcement of a Romantic Relationship"

Summary of Key Points

HARD LAUNCH means "Explicit Announcement of a Romantic Relationship." This is the most common meaning for HARD LAUNCH on online dating sites, such as Craigslist, Tinder, Zoosk and Match.com, as well as in texts and on chat forums. Here is some more information about HARD LAUNCH:

HARD LAUNCH
Definition:	Explicit Announcement of a Romantic Relationship
Type:	Word
Guessability:	3: Guessable
Typical Users:	Adults and Teenagers

Example of HARD LAUNCH Used in a Text

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