SOFT LAUNCH (Dating Term)

What Does SOFT LAUNCH Mean?

The Quick Answer

SOFT LAUNCH means "Subtle Announcement of a Romantic Relationship."

More Detail...

It is used widely on social media to refer to the act of slowly revealing a romantic relationship. Examples of a soft launch can include posting an increasing number of images of another person to a social media profile without declaring they are anyone special, posting pictures of gifts received without revealing the sender, or posting about a night out without giving details of with whom you went. A soft launch typically precedes a hard launch, which usually occurs when a couple are both happy to make their relationship public. The term soft launch comes from the marketing strategy of releasing a new product with little or no marketing push.

Image for SOFT LAUNCH

When I write SOFT LAUNCH, I mean this:

"Subtle Announcement of a Romantic Relationship"

Summary of Key Points

SOFT LAUNCH means "Subtle Announcement of a Romantic Relationship." This is the most common meaning for SOFT LAUNCH in a text or on a messaging app (particularly a dating site). Here is some more information about SOFT LAUNCH:

SOFT LAUNCH
Definition:	Subtle Announcement of a Romantic Relationship
Type:	Word
Guessability:	3: Guessable
Typical Users:	Adults and Teenagers

Example of SOFT LAUNCH Used in a Text

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