SOFT LAUNCH (Dating Term)

What Does SOFT LAUNCH Mean?

SOFT LAUNCH means "Subtle Announcement of a Romantic Relationship."

The term soft launch is used widely on social media to refer to the act of slowly revealing a romantic relationship.

Examples of a soft launch can include posting an increasing number of images of another person to a social media profile without declaring they are anyone special, posting pictures of gifts received without revealing the sender, or posting about a night out without giving details of with whom you went.

A soft launch typically precedes a hard launch, which usually occurs when a couple are both happy to make their relationship public.

The term soft launch comes from the marketing strategy of releasing a new product with little or no marketing push.

Summary of Key Points

SOFT LAUNCH means "Subtle Announcement of a Romantic Relationship." This is the most common meaning for SOFT LAUNCH on online dating sites, such as Craigslist, Tinder, Zoosk and, as well as in texts and on chat forums. Here is some more information about SOFT LAUNCH:
Definition:Subtle Announcement of a Romantic Relationship
3: Guessable
Typical Users:
Adults and Teenagers

Example of SOFT LAUNCH Used in a Text


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